Speaking with Vinay Bhambwani; Fitness Entrepreneur & Nutrition Expert, & Magazine Founder

Today I am speaking with Vinay Bhambwani. Vinay is a fitness entrepreneur and nutrition expert. His coaching portfolio includes celebrities, athletes, businessmen and regular joe. 

He aims to share the knowledge and science of fitness, and create awareness and education about the importance of well being and living a better quality of life through fitness. With this vision he launched Muscle Manual, the world’s first completely free digital magazine. The magazine has featured some of the world’s most successful fitness influencers, Olympia winners, and world record holding athletes. Muscle Manual has been read by over 400,000 people in over 45 countries and is going to be relaunched in August 2020.

Vinay is also a 3rd generation chocolatier, and rebranded his family dessert company to Lush Healthy Chocolates. He lives in Mumbai where he continues to learn and share his knowledge in the field of nutrition and training.

Key points addressed were  

• Vinay’s background in Nutrition and fitness as well as his personal history and study in regards to fasting
• We also discussed Vinay’s book: Intermittent Fasting: A Science-Based Approach and how it narrates the core principles of what Vinay believes to be the most important aspects of fasting as well as some of the most crucial points for those looking to start incorporating fasting into their lives

This series features conversations I conducted with individuals who have dedicated their research, businesses, lifestyle, and health to various forms of Fasting and the science of Fasting. This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. Patricia Kathleen Podcasts

TRANSCRIPTION

*Please note, this is an automated transcription please excuse any typos or errors

 

[00:00:00] With us from over in India. So we have a bit of a time delay, but we are all going to make do and I do appreciate everyone's patience as we get through the podcast. I know that the information will be well worth the time delay. For those of you that are new to this podcast, I will read a brief bio on Vinay to give you a platform before asking him to describe his own personal narrative himself prior to doing that. Quick roadmap for today's podcast. We will first look at Vinay's. As I said, his academic, professional and personal story as it relates to fasting and fitness and almost all of his endeavors that he has had with in and around those areas and subjects, we'll then look at.

 

[00:00:46] My name is Patricia Kathleen, and this series features interviews and conversations I conduct with experts from medicine and science to health and humanitarian arenas in an effort to explore the world of fasting from a variety of angles. This dialog is meant to develop a more complete story about the information, research, personal stories and culture in and around the science and lifestyle of fasting. If you're enjoying this podcast, be sure to check out our subsequent series that dove deep into specific areas such as founders and entrepreneurs. Vegan life and roundtable topics. They can be found on our Web site. Patricia Kathleen .Com, where you can also join our newsletter. You can also subscribe to all of our series on iTunes, Spotify, Stitcher, Pod Bean and YouTube. Thanks for listening. Now let's start the conversation.

 

[00:01:38] Hi, everyone, and welcome back. I am your host, Patricia. And today I am excited to be sitting down with the Vinay Bhambwani. Vinay is a fitness expert, entrepreneur, nutrition expert and the founder of Fitness magazine. You can find out more about everything we talk about today, as well as all of the news endeavors on his Web site. One of his Web sites, w w w dot muscle manual mag, dot com. That is m u s c l e m a and u l m a g dot com. Welcome, Vinay.

 

[00:02:13] Thank you for having me.

 

[00:02:15] Absolutely. For everyone listening. Vinay has been so gracious as to speak with us from over in India. So we have a bit of a time delay, but we are all going to make do. And I do appreciate everyone's patience as we get through the podcast. I know that the information will be well worth the time delay. For those of you that are new to this podcast, I will read a brief bio on Vinay to give you a platform before asking him to describe his own personal narrative himself. Prior to doing that, a quick roadmap for today's podcast. We will first look at Vinay's. As I said, his academic, professional and personal story as it relates to fasting and fitness and almost all of his endeavors that he has had with in and around those areas and subjects. We'll then look at unpacking some of the terms that Vinay employs when he talks about fasting. These are areas that kind of differentiate everyone. And while we all think we know what one another talking about, I find that unpacking terms is a key and essential part when discussing the science of fasting and nutrition. We'll then look at his book that specifically speaks to fasting. It's titled Intermittent Fasting, a science based approach, which was also published under his online magazine Muscle Manual a few months ago. And so we'll first look at unpacking his book, namely the core kind of components of the information that it relays his audience that he had in mind, things of that nature. And then we'll turn straight to unpacking his online magazine, the Muslim manual mag, and all of the information that it has. It has an enormous following. It's worldwide and kind of unpack what it services and what it maintains, what it holds in any transitions that it may or may not be going through. We'll then turn our efforts towards unpacking any perceptions that Vinay himself has regarding the pandemic and societal conversation between health and fasting and some of the dialog that has been changing globally over the past few months. And then we'll wrap everything up with some rapid fire questions that everyone has written in who has asked us to ask fitness experts such as we need to kind of answer to and that will be everything. So as promised, prior to peppering him with questions, a quick bio Vinay Bhambwani is a fitness entrepreneur and nutrition expert. His coaching portfolio includes celebrities, athletes, businessmen and the regular Joe. He aims to share the knowledge and science of fitness and create awareness and education about the importance of wellbeing and living a better quality of life through fitness. With this vision, he launched Muscle Manual, The World's first completely free digital magazine. The magazine has featured some of the world's most successful fitness influencers. Olympia winners and world record holding athletes. Muscle Manual has been read by over 400000 people in over forty five countries and is going to be relaunched in August of 2020. I'll have him kind of draw that out for us in print, pushed back, I think, just by a month. And so it's exciting to be on the verge of talking about that. Vinay is also a third generation chocolatier and rebranded his family dessert company to lush, healthy chocolates. He lives in Mumbai, where he continues to learn and share his knowledge in the field of nutrition and training. Savani. I cannot wait to kind of climb through everything, you know, beginning with your book and kind of ending with this chocolatier wonderful endeavor that you have been born into. But before we get to all of that, I was hoping that you could briefly describe your professional, academic and personal story as it relates to nutrition and health and fasting and how everything kind of brought you to where we are going to be talking about today.

 

[00:05:54] Thanks for that introduction, Patricia. And once again, thanks for having me. So I started off my fitness junkie duty early. I grew up really skinny and I was absolutely horrible at sports, so I had a hard time dealing with that at school. And fortunately, my dad had the right role models. You know, he was looking out on all that, Sylvester. And so I grew up watching those kind of 80s action movies. Well, I'll go. And I violated some citizens. And so I knew that was kind of the direction in which I wanted to have. By the age of 14, I was the really, really good. Yeah. I almost got my black belt. I was on a national level. But it got kind of boring to the point that once, you know, at a national level like the age of 14, there's not much more to fill up.

 

[00:06:42] So I decided to. And what I realized was modern skating. I was enjoying the evening with others. So I said, let me just get into training. So diamonds and everything that nobody else could get. So I got into training. My dad gave me this book called The Encyclopedia of Modern Bodybuilding. It was 800 pages. You had an audition in 1970. It's a copy of A Choice, but it's written by Arnold Schwarzenegger, S.I. So that's all I got. What I got up on. I've started training at the age of 18, basically, so stop using that. I only just met. By the age of 16, I started studying. S. I don't know all of people out the study for sports nutrition, also studying them by the age of 18, I have got my post nutrition, sex education, training. So I'm a little kid. But I was never really happy with academic sense to something that I dedicated in school, because when it comes to science and sickness in particular, I debate is up in the syllabus. And by all the science is going to be all you know. So by the time I'm studying this nutrition course, the syllabus is yours and the science is going to move on. So my approach has always kind of sense and you do want to be sick also, but it's Muslim and I think it times and research the. So that's kind of how my journey started. I was just a young, enthusiastic kid when you wanted to do something in the field of fitness, but I didn't know what I mean. I knew that switching was my thing, my initial I vls to launch an online fitness coach thing, which eight years ago it was too early for the Indian market for that kind of service, but it just wasn't happening and it just wasn't going anywhere.

 

[00:08:31] And I figured, let me stop watching people in person until then. And it turns out that was the best decision I ever made. That's the best way to become a good paunches of the experience. And unless you have that, you can't have the things in place. Female. Because you just don't have the experience and know what the kinds. Well, I started beating people up. At the age of 19, I was fortunate who I came across this getting, who's a bodybuilder from grilles and you can't be here. And you're doing a book about this battle. Yes.

 

[00:09:11] And he was holding eat and beat it. Where he was. And. Well, yet another influence I had growing up was this magazine. And I was always good at English and writing. I said, I'm knackered. So I'm inspired back to this getting at this point at the age of 19. And I go to his book signing, I put a copy of this book. I stand in Q4 and I use my sense. And when I get a chance to talk to him, I tell him that, you know you know, my role model is. I've known this man. And maybe when I do love you some. And he was kind enough to sign in the copy of the big. And the moment that happened, I was like, okay, now this has to happen and I'm gonna untangles going to go live to his words. So I found that just two weeks later, we were having the one of the largest expos ever. And it's gone. And we had athletes and bodybuilders all around the world attending this event. And I knew just getting to that, too. And at this point, I didn't still have a plan to launch a magazine. I was 19 years old going to college. I didn't really know what I'm doing. I have my basic nutrition. I'm training so patient. But, yeah, I still don't exactly have a business acumen to make sense of it. But I decided that it's a good idea. What does this mean that steeps? I mean, it's built up. I've had a few conversations I'm seeing with. So I said that with a friend, with your camera and my mobile phone, we just record and do interviews and introduce myself and things kind of take off over that. I suddenly I'm sitting and talking to some of the biggest athletes on the most successful names, industriousness in NASCAR all around the. And I get a lot of interviews, but does not plan on launching a magazine. That's not name. That's Brand. I don't really even know how to do it. And so I decide that within the next 20 days, because I was getting isn't. I've got e-mail ideas. It's fine. So from the day I met captain of the signing, it was the. And then two weeks later, we launched the first issue of. In where I just put it together, writing most of that is myself asking my science to teach me how to design it and if I don't get up and just a makeshift website which was not ready to be on, but that was like the spark in my head that showed me that this had some huge potential with you. And my goal was always to put all the magazines obsolete, because one of the things that I aspire to do is to transform at least one hundred thousand people with in my lifetime. To help answer this. And one other than a personal coaching one, we can do that by publishing on. Dandrige credible information. Shannon. Deal, because on Magazine Street, eventually. But then all of us and our readers at one point, one million views on it. And I got this young kid who doesn't know the licking his hand on the missiles.

 

[00:12:20] Right. But eventually I decided to take a break. And Lou Diamond watching. And just take a hiatus. I'm five years late, but I am ready to relaunch the. Big project, big of athletes and some huge names like.

 

[00:12:36] Nice. Absolutely. So here's what I'm curious about. You decided to launch the original version of the magazine online and you did it really quickly within this couple week timeframe. It sounds like at least the initial launch, even though it was clumsy. It was up. And you said that your direction was kind of being made up as you went along. But curious, in the original inception and the original launch, how what was your audience chip like? Because now you've been you know, it's been visited by over four hundred thousand people. It's a massive feat. Originally, when you launched. How did you garner or glean readership?

 

[00:13:16] Well, it was really hot, the first issue we had, maybe 20 does county and most of them are probably my friends and family. But after that, we launched our social media page. I was really good at that. You go to marketing and things all within one year we had, I think, 60000 followers just on. I found like we had a bunch of stuff biodata. So we buy a bit, forget thousands of views Web site within the last year. Other than that, because the magazine is free. All other models have been fairly kind. It must have been. I would be active on the social media and that because the kind of shared this vision that it's to educate the masses about living a. So can you be happy? I am. And all of these athletes that we go on O magazine, they have massive social former. So I'm grateful to them being happy. Authorities in Sudan did not eat any lunch.

 

[00:14:18] Yeah, absolutely. I want to climb into a couple of terms now before we get into your book. Your book does a good job of kind of laying out what you're going to be looking at and the title, indeed, you know, intermittent fasting, a science based approach, kind of spells out how you're coming at the subject. But I first want to get into how you personally define some things. So the first one is, it seems rote and transparent, although it's not. How do you yourself define fasting? Do you find. Do you define it as going without food? Food and liquids? Is there different ways of you know, people think I've spoke with someone that thought that even if you were drinking your nutrients, that was a form of fasting. So how do you personally define fasting?

 

[00:15:03] That's a good question, because it's going to be so contextualize on each person's individual level goes on what they're getting into it. But to give you a definition, for me, intermittent fasting is a specific timing program where you limit your book.

 

[00:15:19] The second to putting your own goals, whether that's for anti aging, whether that's what we've lost, where the ducks fall in growth, productivity goes just stamina. What about. Doesn't matter to me. Intermittent fasting is when you set a specific thing, Glenn. Personally, I don't believe in consuming.

 

[00:15:38] I mean, you new in Boston to me, if you're Tommaseo modern practicalities starting. Your source is as good as that's personally my opinion and what I have studied in science is that I want to give the maximum I'm going to consumers. Least you're probably just upsets me.

 

[00:15:59] It also talks about the maximum food intake that would allow during a fast I'm OK, give it as many drinks as you can consume, whether that's water, black eating. It was allowed during the fasting. But personally, I'm not a big believer of any liquid nutrition intake or anything during fasting have a more traditional approach.

 

[00:16:22] Yeah, absolutely. And what do you. Let's get into some of the forums and this is kind of unpacking one of your chapters in your book. But what are the most common forms of fasting that you employ or that you recommend your clients employ?

 

[00:16:35] So the top you have, you start off with a 12. I asked, I think.

 

[00:16:43] Yeah, there's a lot of different ways you can sum it up. The gold standard is 16 hours. The reason being that other than all the other benefits, you get so exhausting, it was the limited calorie intake. Their insulin levels that both hormone levels up and then all of those benefits at the 16 hour Mako fasting up and get for it and you stop to get all the health benefits.

 

[00:17:05] Also, getting rid of stock sense from your body and also MDH autophagy is a very good process, which only takes this one missile sting in the process where the body eliminates, stops, ends and gets rid of stops. It takes place when you're not eating, when you're asking for a long time. So generally autophagy kicks and the novel stops when sleep. But by extending that time period, by fasting, you're extending the amount of time or space in your body and maximizing the long of stocks enjoyed.

 

[00:17:39] So and you also talk about a twenty four, right? So it's a 24 hour out, 20 hour fast and a four. Is that the same for you as, oh, MADD, which is a lot of times that's an acronym one meal a day or from dinner to dinner. There's a lot of ways of saying this, but do you feel like a 24 is the same approach or is it slightly different from MADD in that people could eat potentially twice within those four hours?

 

[00:18:03] That's going to deter us from person to person and what your capacity is like. Personally, when I do my 24 hour fast, I need two meals. I feel like if I don't eat meals, I'm going to wake up really hungry that next day. And I'm going to feel really unproductive and destructive because I knew fast, what, 24 hours. All you have is like a night. Eat your meal before you put your. And I been in the morning, I need to be a little more fuel for my book.

 

[00:18:30] That's my personal preference. If somebody is able to get obesity on me, let that's exceptional. Well, if you can do that. That is some all I one solution for us. If you're eating full meals on a. OK.

 

[00:18:47] Do you personally. I'm wondering how often you employ eating 24 hour or twenty, slash four fast. Do you do it regularly? Is it a constant? Do you do it occasionally for weight management? Health increase bodybuilding world. Are you employing your fasting for personally?

 

[00:19:09] I generally employ like a 16 to 20 hour source, depending on what time I start working the day to be transparent with you, I don't have the best relationship with food.

 

[00:19:18] I really don't like eating. I grew up in that kind of a spiral. And the problem with being skinny quite a while I put on a good amount of muscle. I used to be 40 pounds heavier than I am, I suppose. But I've since dropped on my feet and I've just done a little simple, comfortable life.

 

[00:19:38] So for me right now, 16 to 20 hours can be good. It makes it convenient. And on my walk, on my bike in the morning, I'll be forceful and then have my skills. Yeah. Personally, I find that productive. My insulin levels are stable. When you eat, your blood sugar levels fluctuate with fasting. Those levels are really stable. Plus, most people like my sense, well, Austin, probably few lessons with a caffeine flow, a good living. So we generally don't have any energy deficiencies or any weakness or exhaustion.

 

[00:20:16] Good enough. Once the whole season that frosting your body only adapt fairly well and you become a high.

 

[00:20:25] Mm hmm.

 

[00:20:26] Yeah. A 24 hour fast one sale question is something I'd buy once in two weeks or maybe once a month just to get some of them off and using benefits.

 

[00:20:35] I'm a little confused in that sense of how I look. So once in a while. And you still us. Just why aren't you doing better?

 

[00:20:42] But it does make desiccant district.

 

[00:20:45] You know, I know somebody can do it even just once a week.

 

[00:20:51] Yeah. What are your what's the longest fast you personally have ever engaged in?

 

[00:20:57] Probably took you 6000. That was by mistake because I had like it was just said, ask me. I had to it was during this time dynamic and I could go out, get groceries at my parents house and have them out. I've woken up and one after the other, you know, one.

 

[00:21:12] Dusko, I was one bloke. I mean, one. Yeah. And then I had my client obligations later on. So it dawned out that my 16 hour foskett extended. It was because of all these woke up. And I said, you know, I've got 22 guys, I might as well push a little bit longer H20.

 

[00:21:29] So Berlusconi backs the accident. I honestly, I think it was I thought I would see under the stuff, but it turns out that you can overcome any obstacle and. So it was by accident that I did thank you for lost, lost for the first time. And then one week later, same thing happens. And I said this time. I know it's easy. So let me just push through. Thirty six thousand seehofer.

 

[00:21:56] Yeah, absolutely, I think that a lot of people experienced the mental component of fasting, you know, early on and then again revisit it as they continue their fasting. I'm wondering, you mentioned earlier about, you know, that the anti aging benefits and things of that nature that you really have tapped into. And I like talking to fasters who employ it personally, such as yourself, who don't have an issue with weight management and aren't currently employing it for that reason, because the universe of fasting, you know, historically has been used for thousands of years, mainly for disease fighting and prevention, as well as, you know, mental clarification, skills and things of that nature. And this is a huge school fasters that's still kind of run around with the physical benefits that exceed weight loss and management, as well as tapping into some of the intellectual benefits from it that philosophers from thousands of years ago have, you know, employed. And I'm curious for you yourself personally, have you looked at using fast in these other aspects? You talk about anti aging aspects and things of that nature. Can you talk to some of the specifics? Is it just for the, you know, the regenerate generation of the cells? Are you talking about autophagy or what what areas for you personally, are you engaging with fasting when you get into the health benefits?

 

[00:23:16] Yeah, yeah, absolutely right. I don't have any issue with weight management. I'm doing this only because of the convenience and the health benefits it brings into my life.

 

[00:23:24] You know what I needed? I was all using it for weight management to drop some of the excess muscle, but I had. But after a while, I realized that the longer you start, the more you would just see more and more benefits. Right. And I saw the amount of convenience that this was bringing into my life by finishing all of my adult swim store and then relaxing. That's only. Increased productivity being based.

 

[00:23:50] The energy levels, it became more and more clear to me that the longer you fast, the more health benefits you see and as compared with a million Helfant from any reason security us. Look at it this way it is. Go in wasting your time and energy in asking how much are you getting compared to that? And to be real, you're not really interesting any time in which you're saving time by fasting, if anything. And the amount of help that.

 

[00:24:19] Under. So my ideal way to look at it is why wouldn't I?

 

[00:24:26] As it was, I'm sure. Yeah, I agree. It's funny that you say that, though. I think a lot of people there's still a great deal of hypertension around it. Even people who are excited about the idea of fasting, there's an emotional relationship. It sounds you personally lack, you know, with this hyper focus on food and and for good reason and a lot of countries in people's lives. I'm wondering, when you apply fasting, have you ever prescribed it for clients? And if so, what's the top reason? Is it weight loss and management or is it you know, there's a lot to be told with there a great deal of athletes that I'm sure you featured on your site, then employ fasting for their muscle healing and rejuvenation and the anti swelling properties they're getting into fasting can have with muscle healing, particularly biathletes and things like that. So whom have you kind of prescribed it to as you've been coaching people in health and fitness with fasting?

 

[00:25:24] The brief answer would be anyone and everyone. Do you want to gain weight, lose weight? I recommend fasting for everyone. I'm not very pushy with any of my claims on any kind of chinstrap. What I like to boost generally understand the Slainte an assessment. Folks who understand this line's preconceived notions about fasting because so many of us have been conditioned to believe it. For instance, on unhealthy, it means a lot of people are really ambition who believe that it's really outdated science. New science is really showing me the drawbacks of fasting. So I really recommend anyone what I like, where they a sense. Question on. Not Austin, whether they had mission in mind busting. Then I explain some aspects that are going to add to your previous question, which I'm sorry. Other than the weight management of Betty, what do you boss? Number one is that you get by. Studies have shown that fasting and stem cell regeneration as we grow older are endurance stimulus and so stuff. But flossing kind of. And even though in the University of South. So this is one of the benefits of doing that, like I mentioned, just the increased productivity and energy levels is something that everyone with. But the. Again, some people have that chance when it comes to what he's put in mind in terms when Vegan us. Look good. It'll be fine. And it's Kofman oh oh. But this was just your body adjusting it well, it's like like I'm getting used to a different. Another is that a love potion that by fasting, they're going to lose Musson, but they're going to see it. So I they don't do it. But by stopping them, they held off us. Just anybody. You're probably sleeping eight hours out of. Slainte. Knock them off, my son, slow, gradual, build up over your weeks and be doing Atheel asking. I want a bus. I'm actually allowed in. Yes. Yes. Some people say it's an. Dizziness, headaches, dehydration like symptoms in the first two days of fasting. Again, your body takes time to adapt to any kind of nutrition programs. Fasting is not the maximum. I see us in just asking, is it? No one's had any scandals. It last longer than days.

 

[00:28:26] I see. Yeah, I think that. And it can vary, as you're saying, individual to individual.

 

[00:28:30] Your book does a good job of kind of covering some of those myths and things like that that, you know, and and actual real attributes. You have a section where you talk about before you start fasting about kind of debunking some myths. I'm curious when you talk about how to break your fast. Did you personally weigh into that? Did you research things when you advised. This is a big thing for a lot of, you know, experienced fasters is what to do as you're breaking a fast because the body does not receive all things as equal. And it can kind of alleviate symptoms that were happening during fasting or fight them. Can you speak to a little bit to the section and how you researched for it and why you included the information you included in how to break your fast?

 

[00:29:21] Right. So I think one of the biggest mistakes people make is assuming that fasting is just skipping a couple of meals and then you're not done. You know, everything. It's like a natural way. All of a sudden you're in a day. But, yes, fasting does make a limited impact. And the. But there's a lot more science to it. You know, it's not just skipping. There's a lot of concern. But before you add up your phosphine, maximize the radius and make it expedients. So when it comes to breaking your fast, I did a lot of research online on Google. I just go on really. I have a couple of subscriptions to some research magazines. So that gives me the latest information on my source. To be honest. So CBI, the government, is my secret medical publication when it student and fasting are being. Through these sources, I learned that when you do when you bust, there's a lot more to lose. Internally, you know why? No. There's a bunch of. That might be bestowed on smoothen busting. One example is when you're fasting your kidney stone to expel a lot. But what you should do is add it is a half of salt. I know Fosdick. And this is gonna keep thousands. And I did. Well, it's a. Another thing you could do before your fasting is if a lot of people say it's on the banks, you are in the stinky. They could eat a high fiber meal before they stop that you your last meal, before you start your boss could a hypermedia puts some vegetables or anything that provides high dose security. And we'll keep you. And you're going to notice less cravings and fangs the next day. No. I could write another one on this if I could be honest. But there's a ton of records that you should I could employ more than your fasting experience on the head.

 

[00:31:26] But, you know, when you talk about breaking your fast, you have a part where you talk about never mixing carbs and fats when you break your fast food and insulin. And you kind of speak to that. You have this very it's it's a very, you know, exclamatory, you know, point in the book where you talk about how out antithetical that is to the fast, sir.

 

[00:31:49] Yes. So when it comes to eating, cooking on dogs and cats together, this is will be another. You are learning that from science, that eating dogs and facts together, especially when you break the fast. What it does is it promotes fat. You see, what happens is when you haven't eaten for a long period of time and you're fasting, your insulin levels are a lot more sensitive. But even having a small line of food is going to lead a larger insulin response. Now, high insulin promotes fat storage. When you are in your fasting, your body's fight or flight state. Right. So your titles like a higher stress threshold and your cortisol levels, which is that stressful one is really high. Now, insulin last high. Cortisol is a terrible disaster for fat storage. But what you want to do is get your cortisol levels down a little bit, get your insulin levels up to allow your. Right. Right. And why do you think jobs and that were used to prop it up? And you have. That's OK. Well, that's still the Jews.

 

[00:32:58] And because anything that's among those stats. And that's one reason why you. Dobbs on facts. But why do you think dogs and cats together as a Lou? Yeah, OK, I'm wondering.

 

[00:33:14] I want to kind of switch gears really quickly and get into I know that you are having kind of a reboot of the muscle manual mag. I want to talk about what we can expect your audience can expect from that. And do you have any information on your Web site from Muscle Manual? The online magazine. Do you do you cross pollinate with the your fasting information? You know, can people access the book on their. And also, do you share information about fasting on there or is it solely dedicated to health and fitness, excluding fasting?

 

[00:33:53] I know the frosting is definitely one of the things you cover on the magazines from time to time, we give it just as much importance as we do with any other scientifically engrained nutrition technique.

 

[00:34:05] So from time to time, you.

 

[00:34:07] As us now, not a single doctor is on it exclusively, but it will be on the massive market. When it comes to what people can expect with this magazine, it's going to be 20 pages of pitch information when it comes to training, nutrition, lifestyle, motivation and athletes sharing their experience on an average in. Are some of the big names for the upcoming issues?

 

[00:34:37] I don't know how much of this I should be talking about, but one of the big names we have, a strange scene is alleging something. The easy time was stolen. One of the only people on this panel, and he's really a legend, and he was kind enough to do a quick interview.

 

[00:34:56] And so Tomaso Manual magazine again off the list of the magazine issue. Yeah. Bhima with the goal of eating again. Is that you? Ice on ice and. And other groups lost along with a bunch of other techniques. I know you're just imagining there are a lot of people in the United States where I'm located right now and the health and nutrition enterprises and as well as them in fasting, it's all been kind of conglomerated into specific dietary regimens like you're doing at a focus on body building and things of that nature. But there is frequently like a cross platform dialog about, say, Vegan diets or paleo and fasting and body building. And, you know, everybody's got their own secret formula as to what's going to achieve what and things like that. Will your will the new site also explore different areas like that with different diets? Are those things spoken about or is it all mainly under the lens of bodybuilding? And also, do you look at any of the female athletes out there or is it mainly under the purview of the like the male gender?

 

[00:36:09] Oh, no. We have no restriction that such scholar female athletes in the past. In fact, one of our most successful magazine issues was with Oksana Grishin, on the other hand. She's a nine misselling figure. So does that. Oh, we don't limit ourselves on any kind of end times. Well, I wouldn't hit on a bodybuilding focused magazine model on chair.

 

[00:36:31] Yes. And it just so happens that a lot of bodybuilders. When it comes to on best and. We don't have a lot of competitions in this, you know, films or the buildings and in sickness, you have credible names. Athletes who are it's hard to explain. But a book by a magazine called A Bodybuilder is ideal. You know, as a. On by bus, by style, on general.

 

[00:37:09] OK. Interesting. I'm wondering where how do you how are you going to curate it moving forward? How will you decide the direction in which the magazine's headed after the kind of reboot? Do you have plans for the next one to three years? And if so, has it changed with the wake of the pandemic? Has any of that narrative kind of taken change with this kind of global re conversation and meditation that everyone, it seems, on Earth has had with nutrition and health and fitness and all of those things?

 

[00:37:41] To be honest. There's no change in our business model or. You think is in being. Oh, we're following the same business model as this all, which is that we have a Web site and every month we're going to publish a magazine and she walk free. I have the next YODO. So planned out this act of this pandemic hasn't shown us any setbacks other than a few time delays. But people are also consuming more content because of the pandemic, citing it's a very quick. And he launched this kind of.

 

[00:38:11] Yeah, absolutely. I want to turn now to one of my more favorite aspects about your bio and profile, which is your family's chocolate company, Lush Chocolates. I am. And I want to get into your third generation chocolatier, which is ironic for someone is, you know, not maybe ironic anymore, but back in the days. Unorthodox. Yeah. And I love that. And I think that there's actually been a huge change in the sweets industry, you know, and for a lot of reason, I'm wondering what you can tell us about what does it mean anymore to be a third generation chocolatier? Have things changed? Are there sugar free chocolates? Is there, you know, Monck fruit chocolates? Is there Vegan chocolates? Have you kept the same age old recipes? How is all that looked for you?

 

[00:39:00] Right. So the chocolate business is definitely is something unique. So the story behind it was that my grandmother was a dessert chef years and she used to supply his arms to some of the biggest restaurants and caterers in Mumbai. So I kind of. But she got those who just stuck us with chocolates and aches and had this decided to having an office every evening. I grew up eating a lot of chocolate. And what happened was at one of my events, we had this event in college where every college under the snoots and stuff. But I had fitness business there and I said, I want to promote my food drink business or move my magazine. So I got a one. Something brought attention by Stone in my home state by. So I asked my grandmother she would use some of her talents to make use healthy chocolates that will attract customers. And she did. And it was a big hit. So I decided that maybe this is something I should look into because my mom's been doing it on me. Yes. And there's definitely a market for a healthier direction. Wish chocolates and desserts. So what I did was I took the family, business and family. And now what we do is it'll be only two individuals Slaínte just it and the husband of Job Bowl while managing that way. So it's it's an entire range of products. We do veto sugar shop stuff. So we turn it on us. Yeah. Yeah. We do chocolates which are high in. Oh I got the anti-tax I in sibo much higher in antioxidants. So if you look at our website, almost Omine ingredients are going to find much of a healthy Boxey or even undergoing anything that's good for your health. I'm unsure, but it's primarily a B2B business. We do a large audience of eating weddings on a special occasion. But Betaworks, OK? Individuals, actually US democracy actually go to the IMF and find something you are looking for. We do also call it as a Bustamonte. Fantastic. He's long a question about the chocolate industry. Yes, there is a lot of interest in healthy chocolate help, especially with people becoming more and more upbeat about the health benefits. And I think we're going to see a trend retrofitting stock and dockett shock and milk. Chocolate is going to eventually be so exclusively for children. But the health benefits are all going to come from the doctor shop unless the sugar. And the less milk you you're going to get much higher yield signals. And like, you know, doctors are recommending declines of chocolate undies or at least once a week for adequate and adequate antioxidants to keep a hot.

 

[00:41:54] Yeah, absolutely. I concur. I think that's where the trends are headed and it seems to already be well on its way, at least in the United States. I want to turn now to our rapid fire questions. We have a lot of people that write in with questions that they'd love to ask health and fitness experts and nutritional coaches like yourself. And I want to get into with fasting. People are wondering what the number one misconception that your clients are, people you run into have about fasting.

 

[00:42:23] I think the biggest ordeal that my clients have about when it comes to fasting is really just getting over the fact that you have two stops skipping meals and breaking all of these habits that you have of eating a heavy breakfast.

 

[00:42:35] And I'm not skipping meals where you just condition who believe these old times and old lifestyles and old science. You know, science has proven that breakfast is actually an. Without Jack, you can bet opens up, but the biggest difficulty I have isn't just on mixing my time. It's costing, you know, give it a shot. Don't worry about all. Your body is going to survive. Do it, guy.

 

[00:43:01] I went like this without, you know, being a couple of hours without, you know. Yeah, absolutely. What do you think the the easiest thing about fasting has been for your clients who have tried it? Have there been any kind of things that they didn't realize we're going to be easier than they kind of thought?

 

[00:43:23] I think a lot of people always say to me how difficult, how how to deal with the hunger pains, and then once they get into it, they realize that it's certainly not that hard to control young guys to keep us busy. And you have the right to antibiotics and a couple of beverages. One of them is lying in water. That's going to keep your acidity low. Another is a black a black Gosta. You have to eat something to just get some instinct into your mouth who, if you can satisfy, satisfied and not get you anything. Thanks. So there are a bunch of different things that you do to make fasting a smooth experience for you, like I've discussed.

 

[00:44:02] I'm sorry. Just give me a second. I want to get to my thoughts and tie this all in together really nicely. Yes. Can you repeat the question once more?

 

[00:44:10] I'm wondering what some of the easier things that people hadn't anticipated would be, you know, in the benefits of fasting or even just the easiest thing is how easy it is to really control your high hunger and hollering, please, fasting wrinkle, because a lot of people just struggle with getting into a 16 hour fast because it's kind of a big change initiative began by breaking that down.

 

[00:44:33] What? Well, us. And then every week asking them to fast for one hour more density of protein, just eating them 16 hours. They realize that with that I lose with all offie with lime. I'm locked out of these beverages that are allowed during your fasting if outsourcing is not stopping your sentence. It does not mean you're going to say yes and you get. That's the biggest problem that people associate Austin with starvation.

 

[00:45:01] Yeah, agreed, and I think that there is a lot of lack of information and the lack of history with it. Right. A lot of people don't have a history with it. The body is an incredible learning machine. So I think it adapts to more than we recognize because we don't make it to a depth that much anymore. I'm wondering, everyone, we have had a lot of people write in and ask for you. What is the number one benefit of fasting for yourself and for your clients?

 

[00:45:30] Personally, I noticed my energy levels on our productivity improvement lock mind, that's the main benefit that I got equal. Because that's all much easier get just mix might be and how much time it saves me during my working hours and eating, preparing my meals and all of those things, you know. So that's really the biggest benefit that I got. Another thing that I look by is antiaging. And maximizing the hormones like human growth hormone is something that's involved in fasting. And the longer you force, the higher the level of. Six, eight.

 

[00:46:01] Now, the more growth hormone you have, the more anti aging benefits are get inside. Growth hormone is also something that a lot of small celebrities are not. Get themselves together. And you can just get some. So my top defense minister, Austin, would be increased productivity. And just looking at ceiling by slope that they actually get lights.

 

[00:46:23] Excellent.

 

[00:46:24] Well, Vinay, we are out of time, but I wanted to say thank you so much for taking the time today and speaking with us from all the way across the world and giving us all of your information about fasting and all of your expertize.

 

[00:46:38] Thank you for having me. A pleasure to speak to you.

 

[00:46:40] Absolutely. For everyone listening, we've been speaking with Vinay Bhambwani. And you can find out more. He's a fitness entrepreneur, our nutrition expert and the founder of the fitness magazine to find out more about his book, his magazine, everything online at W w w dot to muscle manual mag, dot com. And until we speak again next time, thank you for giving us your time. And this is a reminder to stay safe, eat well when you do eat and always bet on yourself. Slainte.